That is the appears to be the problem then Paul, because the case in question mentioned by fasciaman, the therapist must have had exactly the same idea as you, and decided to use remedial massage to treat an acute injury, (I actually know of this case too, because I was contacted to see if I knew the therapist) and to say that acute injuries shouldnt be addressed by massage is not incorrect, it is the teaching of pretty much every syllabus in the land, and common sense in my view, you dont apply heat to an acute injury, and massage can produce heat, as well as the other problems that it can cause
If you had a problem, say an ankle sprain, would you be happy to receive a treatment from someone who had done a sports injury distance learning course? The principles are the same, read a book and go and give a hands on treatment.
Yes massage is instinctive, and intuitive, and you cannot learn these skills from a course...however, courses teach you how to be safe and effective.
Take as an example, a client with rounded shoulders, who's upper back muscles are no doubt lengthened, and their pectorals shortened. Unless you had done a decent course, you would just quite happily do your lengthening strokes up the back, thus the problem would not get resolved. That in my book would not be a safe massage (and yes there are different degrees of safety). You would never get that sort of information on a distance learning course (unless the companies read this and add it to their out of date course materials).
I agree with most of the comments from yogajoga, however, I dont think massage is unrecognisable. We have lots more variations of massage, using knowledge of the human body and movement, we have been able to develop those ancient techiniques. I certainly believe that massage is one of the oldest and most powerful healing tools, and that is why I believe that it should be taught by people that are themselves natural and intuitive. I certainly dont teach my students 'routines', because that is not intuitive, instead they get a feel for persons body, and how it responds to their touch. That cannot be taught via a distance learning course.