I think the managers just don't see any value in it; one way or other, they figure guys are going to come in, and if they didn't enjoy themselves, they'll either chalk it up to the attendant being a bad apple and try another one, or some other guy will take their place. And if they have a good experience, is it because they came to the spa or the MPA was good and she has a new client that she can see anywhere she wants?