I would never include a word like sexual on a webpage - people use search engines to find websites so they type in sexual massage, if your site includes therapeutic massage ... no sexual services it will appear in the search results, unfortunately words like release also get searched for. They don't bother reading the context of the word they are searching for eg release those tight muscles or even a release form from your doctor they just know release is on there somewhere and make the call.
Printed material it's not such an issue, search engines aren't a concern, people have to be reading the page so they will see the context it is used in. Search results, many people think that the results are for what they are thinking of and don't bother reading past the phone number.
With unknown callers, I don't engage them in conversation, pretty much before they say anything, I will ask, "when would you like an appointment?" quite often they reply today or tomorrow, and I reply "sorry, I've nothing until 2 or 3 days time", they'll mutter something about not knowing their schedule and that's the end of the phone call. I know I am missing out on some genuine callers that did too much gardening over the wekend and need a treatment asap on Monday, but I know I am not getting into conversations with people looking for extras hoping for an appointment today, and unfortunately I've experienced more of those than the anxious weekend gardner calls. Virtually talking over the top of them at the start of the calls means no-one is wasting much time. A while ago I thought maybe I was being a bit too abrupt, so for a week I didn't start the call with "when would you like an appointment?" I let them talk - ALL of them lead into discussions about draping, what exactly is massaged, how they're not shy, they wanted a massage that day, they didn't know their schedule to be able to book in advance, in various combinations.I like seeing clients that are happy to rebook when when they see me, I don't want a client base of people that don't know their schedules that will justmake an appointment when they feel like it. Not giving same day appointments, I'm eliminating some of those type of clients I don't want even before I see them. On top of that, people looking for extras are usually looking for something sooner rather than planning a fewdays in advance. There are exceptions to this rule, but the average person looking for extras, wants some extras asap.
I used to have polite conversations and try and educate them, but I think people looking for extras, are looking for extras, they're not looking for education, they've got extras on their mind and that's what they want to organise, education that massage can be a professional non-sexual service isn't going to be absorbed, their brain is thinking of something else.
If you get no appointments available for at least 48hrs into the call asap, that ends any discussion about what they can expect. Get the name of a sports massage clinic near you and offer them that number if they are in pain. No-one has ever died because they didn't get a massage today or tomorrow, people can wait, or go to a clinical sports massage facility if they can't wait.
I just view people looking for extras as people looking for a service I don't provide, there are a lot of people that do provide extras and they aren't difficult to find.