Hi
Calling Swedish style massage "holistic" is silly and just another marketing scheme. Any form of therapy whether it is complementary or orthodox has the potential of being holistic with the right intent, ie taking the overall physical, psychological, environmental, spiritual etc wellbeing into consideration. Most "holistic" massage courses are just Swedish style body massage with the use of a oily/creamy/powdery medium. It's just a technique that is taught. So unless the tutor and the students have a broader vision of health and vitality, I question these courses are that "holistic".
As a very good friend of mine who is a community nurse said cheekily to me once, "I'm a holistic therapist, I use the holistic approach in my work, therefore I'm a holistic therapist!"
Said of course tongue-in-cheek, but she has a valid point, it's the attitude and approach of the practitioner whether nurse, massage therapist or otherwise, that is important.
Going back to massage. Of my experience of exploring many massage therapies (either as a punter or to train in) to me three particular techniques show up as highly holistic based on traditional paradigms are: Thai Yoga Massage, Lomi Lomi Massage, and Shiatsu, where the principles of body, mind and energy/spirit are integrated.
Not saying that these are the only three, heaven forbide, but using them purely is an illustration for the questioning the term "holistic massage", which is based on modern anatomy & physiology ideas and Swedish style rubbing (derived from Chinese An-Mo massage).
RP