I really agree with giving discounts to those who genuinelly need it- OAP's being a main concern. I dont advertise it, but if I feel that any client comes to me and really cant afford my full fee, we discuss and come to a suitable arrangement. I'd hate to think that a client missed out on a treatment just cos of money - I know its business, but, its the way I am.
I think I'll put something on my site now, about discounts for Pensioners (think OAP's is a bit patronising as a label, but that my hang up!!!)