Editor's Pick
Crazy dancing at a wedding. A strenuous exercise class. Watching TV with really bad posture, or flying in a middle seat. They're all reasons you might need a massage, as this spot for treatments chain Massage Envy humorously points out.
The campaign, by Venables Bell & Partners, aims to reinforce the idea that massages aren't a luxury or a special treat, but something your body needs on a regular basis. As well as the spot, online ads and social posts will follow the same theme and will be timed according to triggers like April tax season and December holiday decorating.
As part of the campaign, Massage Envy has also been encouraging consumers to share their everyday hassles on social media using the hashtag #becausemoment, with the chance to win a personalized prize.
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
Crazy dancing at a wedding. A strenuous exercise class. Watching TV with really bad posture, or flying in a middle seat. They're all reasons you might need a massage, as this spot for treatments chain Massage Envy humorously points out.
The campaign, by Venables Bell & Partners, aims to reinforce the idea that massages aren't a luxury or a special treat, but something your body needs on a regular basis. As well as the spot, online ads and social posts will follow the same theme and will be timed according to triggers like April tax season and December holiday decorating.
As part of the campaign, Massage Envy has also been encouraging consumers to share their everyday hassles on social media using the hashtag #becausemoment, with the chance to win a personalized prize.
This entry passed through the Full-Text RSS service - if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.