well you see, when i did my itec, it was anatomy physiology and swedish massage, or so i believe.
we did indeed learn face, head, hands, feet and body. my friend doing the itec now, holistic massage, does not do as complete a massage as i was taught.
so the mystery lingers.
i reckon they are all holistic, in as much as they treat the whole person, integral biology , lifestyle health etc. for myself, i dont like to do just a massage although i often find thats what i do... one off clients just passing through the hotel... cant be too holistic in those cases.